The FT interactives team have a basic style guide and colour palette (to which,
from time to time they negotiate additions). They also use various templates, and will
on occasion give access to these templates to particular journalists (they will also infor-
mally train interested journalists in various skills). They measure performance in terms
of conventional Web analytics, but they do not as yet collect interaction data (albeit
Emily would like to). Feedback comes directly from readers, and both formally via an
editors' letter every Friday night, reviewing the best story from the entire week's
operation, and informally from colleagues around the organisation. Given the highly
educated (and numerate) nature of the FT audience, Emily does not feel constrained by
complexity when it comes to designing interactives.