As extruded snacks and chips/crisps each held a significant share in sweet and savoury snacks, Frito-Lay Thailand Co Ltd was secured in its leading position thanks to its well-known brands namely Lay's, Tawan, Doritos, Twisties and Cheetos. The company’s share accounted for 25% of total value sales in 2014; the second leading player Berli Jucker Plc with its brands of Dozo, Party and Campus in extruded snacks, Tasto in chips/crisps trailed behind with a value share of 10%. TaoKaeNoi Food & Marketing Co Ltd followed with 8% value share.