Why is it important to determine the purpose of the page for PQ rating?
• The goal of PQ rating is to determine how well a page achieves its purpose. In order to assign a rating, you
must understand the purpose of the page and sometimes the website.
• We have very different standards for different types of pages. By understanding the purpose of the page,
you'll better understand what criteria are important to consider when evaluating that particular page.
• Websites and pages should be created to help users. Websites and pages which are created with intent to
harm users, deceive users, or make money with no attempt to help users, will receive a very low PQ rating.
More on this later.
As long as the page is created to help users, we will not consider one particular purpose or type of page to be higher
quality than another. For example, encyclopedia pages are not necessarily higher quality than humor pages.
Important: There are highest quality and lowest quality webpages of all different types and purposes: shopping pages,
news pages, forum pages, video pages, pages with error messages, PDFs, images, gossip pages, humor pages,
homepages, and all other types of pages. Each of these types of pages can have highest quality ratings and lowest
quality ratings.
Our expectations are different for different kinds of websites. Imagine a website called “Uncle Alex’s Family Photos” (a
hypothetical High quality example) created with much time and effort for the purpose of sharing photos with relatives.
Compare that to the website of a multimillion dollar corporation which exists to sell products. Page quality rating is not
“one size fits all.” You have to think about the purpose of the page and website.
Common helpful page purposes include (but are not limited to):
• To share information about a topic.
• To share personal or social information.
• To share pictures, videos, or other forms of media.
• To express an opinion or point of view.
• To entertain.
• To sell products or services.
• To allow users to post questions for other users to answer.
• To allow users to share files or to download software.
Here are a few examples where it is easy to understand the purpose of the page: