More than 78% of social media marketers have more than 20
followers. As well, 35% write more than one update/day, compared with 15% for the overall
Twitter population.
Average Tweets Per Day
The Facts: 65.5% of social media marketers post less than a update a day, compared with
85.3% of the general Twitter population. In addition, 6.3% post two updates a day (vs. 2.8
overall), while 4.3% post at least nine updates a day (vs. 0.17% overall). This suggests social
media marketers are far more active than overall users.