Dell's Internet-based customer ordering and procurement systems have also allowed the company to synchronize demand and supply to an extent that few other companies can. For example, if Dell sees that it is running out of a particular component, say, 17-inch monitors from Sony, it can manipulate demand by offering a 19-inch model at a lower price until Sony delivers more 17-inch monitors. By taking such steps to fine-tune the balance between demand and supply, Dell can meet customers' expectations.