NAC’s strategic plan calls for
it to become one of the top three Japanese vehicle
manufacturers within the next five years. To
achieve its strategic goal, NAC must double its
manufacturing capacity and penetrate export
markets. To date, nearly all of its output has been
sold domestically. The company’s deep
commitment to export its products is reflected in
the recent formation of a 200 person technical
task force to design its vehicles for foreign
markets and negotiate arrangements for overseas
dealer franchises as well as contracts to transport
the products to the foreign markets. NAC expects
to be exporting 60 per cent of its production
within five years. The NAC profile is shown in
Figure 1.