Do you run or help promote a local business?
Interested in taking advantage of the latest gaming craze?
Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s why it’s time for your business to capitalize on it.
In this article, you’ll discover how you can boost your business’s social media engagement with Pokémon Go.
1. Request a PokéStop for Your Business
Your first job is to use the Submit a Request form to get a PokéStop or Gym for your business. A PokéStop will show up on the Pokémon Go player’s map as a place to for special Pokémon, eggs, and other treats. They’re noted by a blue on the map. When users tap your PokéStop, they’ll see the details you’ve provided for your business. Gyms, on the other hand, are places where players go to battle other players with their Pokémon. These are usually reserved for parks, malls, and larger areas where people can congregate. Small businesses are more likely to get a PokéStop.
2. Invite People to Play at Your Business
Your first step to boosting social media engagement via Pokémon Go is to get players to your business. Use your social channels to invite people to come play at your location, like Monroe Bank & Trust. Better yet, turn it into a contest! Just be sure to follow the rules on each social network, like Facebook. Just the invitation can open the door to more social engagement with your local audience and customers.
3. Offer Free Wi-Fi and Charging Stations
If you want Pokémon Go players to play at your business, there are two things they’ll need: Wi-Fi and charging stations. Use your social channels and to let people know that you offer both so they’ll feel welcome to play. Next, make sure to add some extra signage around your business to encourage players to do some of the following.
4. Ask Players to Tag Their Photos
To make sure your business gets some social exposure, ask players to share their favorite Pokémon photos taken at your business and tag your business when they do. Depending on which social network they share to, they can either tag your business in the post or tag it as the location they were playing at. Either will give your business some social media engagement among the player’s audience, and further if they share the post publicly. Be sure to look for public mentions so you can thank players for coming and further engage with your customers and fans!