Perceptions of store prices were measured by averaging
four items (Cronbach’s α = .88): “Before taking a refund,
the overall prices at Milo are most likely to be” (1 = Lower
than average; 7 = Higher than average), “Relative to other
electronics stores, the prices at Milo are most likely to be”
(1 = Low; 7 = High), “Before taking a refund, my expectations
about the overall prices at Milo are” (1 = Very
high; 7 = Very low), and “Milo’s prices are likely to be” (1
= Higher than other stores; 7 = Lower than other stores).
The last two items were reverse scored.
Perceptions of store prices were measured by averaging
four items (Cronbach’s α = .88): “Before taking a refund,
the overall prices at Milo are most likely to be” (1 = Lower
than average; 7 = Higher than average), “Relative to other
electronics stores, the prices at Milo are most likely to be”
(1 = Low; 7 = High), “Before taking a refund, my expectations
about the overall prices at Milo are” (1 = Very
high; 7 = Very low), and “Milo’s prices are likely to be” (1
= Higher than other stores; 7 = Lower than other stores).
The last two items were reverse scored.
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