Not every crowdfunding project gets off the ground—Kickstarter reports that only about 44% of its projects have reached their funding goals. Sometimes projects that do get off the ground simply flame out, disappointing all of their investors. Although this is no different than investing in stocks or other equities, Kickstarter has sought to ease investor fears by improving its communication and handling of the risk inherent in the projects hosted on its site. They introduced a section where fundraisers are required to disclose the risks inherent in their project, and for inventions, the site now requires photos of prototype products instead of simply drawings, simulations, or renderings.