1. Objectives 1.1 To be able to Cash break-even by the end of its first year of operation.
1.2 To be able to sell 100 scoops per day.
1.3 To be able to build a large word-of-mouth referral network through existing customer base. 1.4 To be able to establish connections with local suppliers.
2. Company Summary
2.1 Company This business is owned by Miss Butsarin Hussanee and Miss Rattanaporn Towong with a share of 200,000 and bank loans.
2.2. Start-up expenses (estimated amounts) To start with the Buddy Ice Cream Shop the cost of operation is approximately 83,000 baht in business ventures.
2.2.1 Legal expenses - Licensing, certifications, and taxes. Contact the local business license and tax office to begin collecting information regarding the paperwork, complete before opening the ice cream parlor. Contact the Internal Revenue Service for a federal tax identification number before you can begin sell to any product. - Businesses to obtain approval of listed commercial establishments open for general operating legally. - Buddy Ice Cream will be operated as a sole-proprietorship owned by Miss Butsarin Hussanee and Miss Rattanaporn Towong Entrepreneur. *** Business license and permit will be covered with the allotted amount of 10,000 baht. 2.2.2 Marketing promotions Buddy Ice Cream Shop will be promoted with a variety of marketing methods:
The promotion of the Buddy ice- cream shop will be in a form of a brochure printed materials to consumers and public relations through the web site and radio. The cost of the promotion is around 8,000 baht. The brochure will have a beautiful design and picture to attract consumers. Promote Buddy ice-cream shop by community radio and Public broadcasting radio and create facebook page for promotion and update to be widely known.
The Buddy Ice cream logo
Example
- Promotion Like and share page on facebook , you get 1 scoop
for 39 Baht.
- The first opening day Buy 3 Get 1 FREE!
2.2.3 Insurance
Business insurance will be covered with the allotted the amount of 20,000 baht.
2.2.4 Shop rental expense
Lease payments is 15,000/month.
2.2.5 Premises remodeling
Remodeling payments is 30,000 baht.
Required start-up assets
2.2.7 Operating capital
Operating capital is the amount of 173,000 Baht.
- two Employees 20,000 Baht.
2.2.8 Starting-up inventory
1) Base Ice cream 1,500 Baht.
2) Paste Ice cream 1,500 Baht.
3) Toppings Ice cream 1,500 Baht.
4) Milk Products 2,500 Baht.
5) Dextrose 1,000 Baht.
6) Glucose Syrup 1,000 Baht.
7) Stabilizer 1,500 Baht.
8) Citric acid 500 Baht.
Total 11,000 Baht.
2.2.9 Equipment
- Basic equipment cost is estimated to be 142,000 Baht.
This expense includes: Spatura, Batch Freezer, Glass Refrigerator, ice-cream show case, Tables and chairs, Air conditioning,
Cashier machine, Ice Cream Scoops, Ice cream cups and Ice cream spoons, Ice Cream Freezers and Dipping Cabinets, Soft Serve Ice Cream Machines, Ice Cream Equipment, Ice cream Tray, Waffel Cone, Cleaning Equipment and Freezers.
1) Spatura 1,000 Baht.
2) Batch Freezer 5,000 Baht.
3) Glass Refrigerator 2,000 Baht.
4) ice-cream show case 10,000 Baht.
5) Tables and chairs 10,000 Baht.
6) Air conditioning 15,000 Baht.
7) Cashier machine 10,000 Baht.
8) Ice Cream Scoops 1,000 Baht.
9) Ice cream cups and Ice cream spoons 8,000 Baht.
10) Ice Cream Freezers and Dipping Cabinets 30,000 Baht.
11) Ice Cream Equipment 20,000 Baht.
12) Soft Serve Ice Cream Machines 25,000 Baht.
13) Ice cream Tray 500 Baht.
14) Waffel Cone 2,000 Baht.
15) Freezers 1,500 Baht.
16) Cleaning Equipment 1,000 Baht.
Total 142,000 Baht.
*** Other funds will come from the bank. Request for 50,000 Baht loan from Krung Thai bank.
2.3 Company location & facilities
2.3.1 Location
The Buddy ice – cream shop opposite Streephuket school.
2.3.2 Facilities
1) Parking
2) Toilets
3) Kitchen
4) Free wifi
5) Surveillance camera
6) Kid zone
3. Products (services)
The shop will serve several flavors of ice cream.
4. Market analysis summary
4.1 Market segmentation
4.2 Target market
The main target market for Buddy ice cream are Schools & College students, Children & Families.
- Demographics : 7-25 years old.
5. Strategy & implementation
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