Some online fashion retailers show attractive product packaging to visitors to increase perceived value of their products. Their effort here is to compensate for the experience lag as compared to if they were in a physical showroom. Showing product packaging gives customer glimpse into product's delivery experience before they place an order. MrPorter ensures that the packaging delivers everything which customers can expect from a high fashion store. From the embossed pattern on the paper, to the crisp foiled logo and high quality boards and papers, to the hand finishing and fabric accessory ranges. They show their packaging on their website.