This piece of research, therefore, sets out to follow Rinehart’s (1989) and Ramsay’s
(2004) suggestions of investigating from a qualitative angle what impact different
negotiation strategies have on the negotiation setting in different buyer-supplier
relationships. Through this, a framework is advanced, which not only reveals valuable
insights into the nature of negotiations in a supply chain setting, but also, in turn,
questions some of the conclusions reached in a previous study done on negotiation
strategies within the discipline of SCM.