Few researches regarding to this study were done based on Malaysia‟s retailing industry. Many researchers did their studies using the retailing industries of foreign countries such as India and United States. Besides, they seldom specify the type of retailing industry they investigated. When local retailers apply the results of those studies, sometimes it might be inaccurate and inappropriate to adopt into each particular type of retailing industry in Malaysia. Using wrong application on store atmosphere may lead to lower customer patronage intention. Therefore, we would like to study in depth on this area based on Malaysia‟s clothing retail industry to help local clothing retailers understand well about the impact of store atmosphere on customer patronage intention in the clothing stores in Malaysia.