It is indicated that factors such as personality,
expectation, motivation, decision making, accommodation,
and activities influence tourists’ behaviour and determine the
level of satisfaction (Jafari 2000). Customer satisfaction is a
central concept in marketing because it is crucial to meeting
the need of the customers (Spreng et al. 1996; Yi 1990). Firms
deliver a product as well as satisfaction to the customer, and
obtain profits in return.While customer satisfaction has been
defined in many ways researchers generally agree that an
evaluation process is an essential element underlying the
customers’ satisfaction (Yi 1990). Hunt (1997) defined
satisfaction as “an evaluation rendered that the consumption
experience was at least as good as it was supposed to be”.
Based on previous theoretical and empirical evidence, Engel
and Blackwell (1982) conceptualized satisfaction as “an
evaluation that the chosen alternative is consistent with prior
beliefs with respect to that alternative”. In term of
economics, cost can be regarded as monetary service price
and service time during which a service is provide (Murphy
and Enis 1986). The effect of price is called price sensitivity,
which is similar to price elasticity, which influences
customers’ purchase intention and behaviour (Zeithaml et al.
1985; Dodds et al. 1991). Customers may lose their
purchasing intention and shift from the present service firm
to another if the cost is higher than the benefit (Moonkyu and
Cunningham 2001). According to the above mentioned
literatures the travel cost satisfaction of tourist is higher when
the cost of travel is lower. In the other hand, if the travel cost
satisfaction of tourist is lower then it is expected then the cost
of tourist’ travel is higher. This research also expects higher
travel cost satisfaction status to have a positive impact on
total expenditure due to preference for tourism product or