business plans how to Develop a Business Mission
Business Mission Statement Analysis of benefits sought by customers and a summary of the business environmental conditions
Should summarize the entire reason company is in business
Facebook is mission is to give people the power to share and make the world more open and connected
google
we want to organize the world is information and make it universally accessible and useful
Must identity the boundaries and beliefs of company the fonrdartion for any marketing plan
Rules What business? three step test can not Be too Narrow Too limited a statement and does not fully explain the benefits the company provides