Celebration and status worldwide
Valentine's Day customs[which?] developed in early modern England and spread throughout the Anglosphere in the 19th century. In the later 20th and early 21st centuries, these customs spread to other countries, but their effect has been more limited than those of Hallowe'en, or than aspects of Christmas, (such as Santa Claus).[citation needed]
Due to a concentrated marketing effort, Valentine's Day is celebrated in some East Asian countries with Chinese and South Koreans spending the most money on Valentine's gifts.[72]