Do be aware of timing
If you are aiming your advertising at kids, you have to be aware of when and where they will see your marketing materials. Online advertising should only be placed on sites that are considered kid friendly, while TV ads should be shown at a time when you know kids will be watching. This should of course be outside school hours during the week, and during the weekends. Also know that Saturday mornings are when the vast majority of ads for kids are run, with most appearing on the media channels that are kid-friendly.