Retail Promotion
You can also use YouTube to promote a company’s retail stores. These videos can be
general in nature (which gives the videos a long shelf life), or more specifically targeted
to
shorter-term
promotions
(“check
out
this weekend’s
specials!”).
But a video that is nothing more than a store advertisement probably won’t attract a
lot of viewers. A better approach is to find a way to showcase the store without
resorting to claims of 20% off and “this weekend only” specials. For example, you
might want to record a short store tour or highlight individual departments or
services within the store. You can even produce educational videos that demonstrate
the products
or
services
your
store
offers,
like the one for Home Depot
(www.youtube.com/user/homedepot) shown in Figure 1.7. Make the video informative,
and you stand a better chance of grabbing eyeballs