Research outlining ways for obtaining management support
generally argues for cognitive approaches based on logical
argument and factual evidence, and finds rational persuasion to
be the most used strategy.
However, cognitive arguments are often insufficient for obtaining
management support. This is especially true given conflicting
interests between organizational constituents; there are often
political and other locally rational reasons that management does
not support an organizationally rational IS project .
The organizational influence literature suggests that beyond
cognitive arguments, affective (i.e., emotional) cues can be
applied to influence others.