Pros
written messages do not have to be delivered on the spur of the moment; they can be edited and revised several times before they are sent so that the content can be shaped to maximum effect
written communication provides a permanent record of the messages and can be saved for later study
written forms of communication also enable recipients to take more time in reviewing the message and providing appropriate feedback
written forms of communication are often considered more appropriate for complex business messages that include important facts and figures
good writing skills often lead to increased customer/client satisfaction; improved inter-organizational efficiency; and enhanced image in the community and industry
Cons
the sender of written communication does not generally receive immediate feedback to his or her message; this can be a source of frustration and uncertainty in business situations in which a swift response is desired
written messages often take more time to compose, both because of their information-packed nature and the difficulty that many individuals have in composing such correspondence