4. Marketing
Marketing is a strong arena for virtual and augmented reality. Major motion pictures like Star Wars, Jurassic World, Insurgent, The Avengers: Age of Ultron, and more others have released VR experiences to generate interest, excitement, and a strong memory associated with the brand.
And in a more traditional sense, organizations like The New York Times or Savannah College of Art and Design have used branded Google Cardboard units to either create brand awareness or straight up sell ads.