*Know your BATNA
-your best alternative to a negotiated agreement
-you can always improve your BATNA before you head into negotiations
-BATNA can be used as a to yardstick to measure any proposal- as a guideline to measure any proposal- as a guideline to evaluate all proposals and agreements.
*doing your homework
-the more hard facts, statistics, and documentation you have, the more difficult it will be for anyone to turn you down.
-get organized!