On September 4, 2008, Women's Wear Daily announced that Bernard Arnault, president of LVMH, appointed Phoebe Philo as the new creative director of Céline.[8] Philo's tenure at Céline began in October 2008, and she presented her first ready-to-wear collection for Spring/Summer 2010 at Paris Fashion Week. Philo's designs for Céline have amassed critical acclaim in the fashion industry, since her tenure began