In particular, small and medium sized companies (SMEs) will be able to seize this opportunity in a wide variety of ways and small entrepreneurs have a critical role to play. Therefore, it is important that small entrepreneurs take into account that the world in which organizations exist and operate is continuously changing. Changes in interdependencies, relationships, values, and norms among business that have made organizational, cultural, and strategic innovations as well as creative adaptation from being a mere issue of casual interest to a key research topic with major importance (Ahuja, 2000).