You can issue a press release to educate
the media and the public about
news or an event, such as an expansion
of your facility or an open house for
National Physical Therapy Month.
The classic organization of all press
releases is the so-called “inverted pyramid”
style. The most important facts
are in the first paragraph, the next most
important in the second, and so on, with
the least significant information at the
end. The first 1 or 2 sentences, called