Firstly, Facebook need to address its current privacy policy. The overwhelming amount
of information presented in the privacy policy needs to be condensed and presented in
a more readable and user-friendly document. Although some Facebook users may still
refrain from reading the policy, it is important that Facebook clearly communicates its
privacy practices in order to appear reliable and honest. The current policy is cluttered,
confusing and long. Confusion and misunderstanding reported on the social networking
site could be overcome if the privacy policy was more inviting to users. Secondly, Facebook’s
short history has shown continued development and commercialisation of the
website has brought subsequent privacy concerns. Users have been tolerant of lapses in
privacy to date and membership continues to grow, however discontent may accelerate
further unless Facebook addresses its overall approach to privacy. Facebook has taken
an important first step in addressing its questionable stance on privacy by redesigning its
privacy settings in May 2010. It is important that Facebook continues to take measures to
reassure users it is taking responsibility for its customers’ information and to show it is also
providing users with the necessary controls to protect their information. New features and
services must be adequately accompanied by suitable protective measures. Facebook users
must consistently be provided with control mechanisms.