Strategic management means that managers are looking ahead at what they
need to achieve in the middle or relatively distant future. It deals with both
ends and means. As an end it describes a vision of what something will look
like in a few years’ time. As a means, it shows how it is expected that the
vision will be realized. Strategic management is therefore visionary
management, concerned with creating and conceptualizing ideas of where
the organization should be going. But it is also empirical management,
which decides how in practice it is going to get there.