For several decades, world rice supply has been greater than the demand when the market price of paddy rice has not shift at the same pace as the rate of inflation. This has left rice farmers constantly facing with financial difficulties.
The Thai Government has therefore put in strategies to alleviate the predicaments and boost the price of paddy rice in particularly at the beginning of harvesting season. Once the farmers finish with harvesting, typically they will sell the rice as quickly as possible in order to pay off debt and to support the family.