Rosetta Stone has used Facebook’s targeting capabilities to determine which types of people respond to the various ads it has created. Rosetta Stone designed a series of advertisements for its language-learning products with Webtrends, Inc ., and launched the ads on Facebook. Using Facebook analytics, Rosetta Stone found that some of its ads were much more successful among particular kinds of users For example , the company found that its ads featuring pictures of a brain appealed to Facebook users interested in Mensa, the high IQ society and other intellectual pursuits. By serving Facebook ads only to the groups of people to whom they were most attractive, Rosetta Store experienced a tripling in advertisement performance compared to previous campaigns.