My impression of Howard at that time was that he was a fabulous communicator," co-founder Zev Siegl later remembered. "One to one, he still is."
Early on, Schultz set about making his mark on the company while making Starbucks' mission his own. In 1983, while traveling in Milan, Italy, he was struck by the number of coffee bars he encountered. An idea then occurred to him: Starbucks should sell not just coffee beans,