some of the factors that aid the adoption of the Product-service system, specifically in Jakarta, Indonesia.
Our study shows that initial experience has positive impact to customer loyalty in product-service system.
Initial perceived value for saving benefit, initial recency, and initial monetary value are the significant
measurement factors of first time experience that affect customer loyalty. The customer loyalty itself can
be measured by the subsequent transaction frequency and customer lifetime value. This research has
limitation in exploring other phenomena of product-service systems because of the limited dataset.
Further research will be focused on how the product-service system democratizes access to a higher
standard of living for lower-income consumers.