a. Marketing and promotion
Mitzpe Hayamim focuses it's marketing on specific niche markets. These markets fall under the category of "alternative travel" which includes ecotourism, adventure, and wellness (including spa) tourism. Even though the global and local security situation has affected tourism, Mitzpe Hayamim has so far been less affected. It has refused to compromise on price and instead focuses on health, well being and uniqueness. Mitzpe Hayamim is also a member of the internationally renowned luxury accommodation chain Relais Chateax (only unique accommodation around the globe can join, and only if they meet strict heritage, quality and environmental criteria). Mitzpe Hayamim has a web site, which has proved to be a success. The marketing is also conducted through specialty travel agents and tour operators.
b. Profitability of the ecotourism business The targeted potential guests have an average profile of educated, high income earners, who generally seek vacations not from a cost perspective, but rather uniqueness of the place and they are willing to pay. The average cost per night per person is $160 and the average occupancy rate is 80%.