1) One advertising executive explained why he preferred not to use e-mail (2) He gave a variety of reasons for why it was not useful for his business. (3) The main reason was that he had no time to learn to use the system. (4) Aside from that fact, he disliked email because he felt that it was too impersonal. (5) In addition,he said it was too fast and easy. (6) He preferred a means of communication that encouraged a more careful and thoughtful style of work. (7) He felt, too, that you lose a lot of information with e-mail. (8) Since you do not hear the sender's voice, you can tell nothing about them as a person.