CASE STUDY: TECHNOLOGY IN HOTELS
The next step in this pilot study attempted to validate the anecdotal and personal opinion put forth in the literature. The first element was inspection and assessment of what might be considered a “typical” meeting hotel. The hotel used as a standard example was a hotel with 200 guestrooms, meeting space, two restaurants, a bar, and a connecting convention center. This hotel was selected for convenience, but also because it was felt that it would be representative of average hotels across the United States. Thus, the results might be more generalizable. This hotel case was also included because Hanna (2009) stated that “the hotel industry oftentimes, from a technology standpoint, ends up being 10 years behind other industries” (p. 24) A personal interview and tour was conducted with a hotel catering manager who is both a Millennial and a recent hospitality program graduate. This was ideal for garnering the Millennial viewpoint regarding the technology at that hotel and how it relates to needs of Millennials. The catering manager has been with the property for three years. When asked about the different technology that was available and what he would like to see brought in to help him sell his meeting space to the new generation, the catering manager explained, “Currently we have minimal audio visual advanced technology. While we have a sound system hooked up in each of the eleven meeting rooms, it simply isn’t enough to cater to the new generation. Our drop-down screens may be a nice touch now, but with these new high defi- nition screens and projectors, we constantly have to play catch-up” (Personal Interview, 2009). Subsequently, a tour of the property took place to look at their audiovisual technology, as well as back-of-the-house technology. The interviewer, also a Millennial, agreed with the catering managers’ opinion that the technology was out of date. The hotel has pop-up screens that stand on a tri-pod, older projectors, a sound system that only played throughout the pre-function area, minimal working outlets in the pre-function, and only one to three working outlets in the ballrooms. Outlets are important to have for laptops and cell phones, so they can be charged while the individual is in the
กรณีศึกษา: เทคโนโลยีในโรงแรม The next step in this pilot study attempted to validate the anecdotal and personal opinion put forth in the literature. The first element was inspection and assessment of what might be considered a “typical” meeting hotel. The hotel used as a standard example was a hotel with 200 guestrooms, meeting space, two restaurants, a bar, and a connecting convention center. This hotel was selected for convenience, but also because it was felt that it would be representative of average hotels across the United States. Thus, the results might be more generalizable. This hotel case was also included because Hanna (2009) stated that “the hotel industry oftentimes, from a technology standpoint, ends up being 10 years behind other industries” (p. 24) A personal interview and tour was conducted with a hotel catering manager who is both a Millennial and a recent hospitality program graduate. This was ideal for garnering the Millennial viewpoint regarding the technology at that hotel and how it relates to needs of Millennials. The catering manager has been with the property for three years. When asked about the different technology that was available and what he would like to see brought in to help him sell his meeting space to the new generation, the catering manager explained, “Currently we have minimal audio visual advanced technology. While we have a sound system hooked up in each of the eleven meeting rooms, it simply isn’t enough to cater to the new generation. Our drop-down screens may be a nice touch now, but with these new high defi- nition screens and projectors, we constantly have to play catch-up” (Personal Interview, 2009). Subsequently, a tour of the property took place to look at their audiovisual technology, as well as back-of-the-house technology. The interviewer, also a Millennial, agreed with the catering managers’ opinion that the technology was out of date. The hotel has pop-up screens that stand on a tri-pod, older projectors, a sound system that only played throughout the pre-function area, minimal working outlets in the pre-function, and only one to three working outlets in the ballrooms. Outlets are important to have for laptops and cell phones, so they can be charged while the individual is in the
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