N.Lin-Hi, K.Muller/Journal of Business Research 66 (2013) 1928-1936
Table 2
"Doing good" versus "avoiding bad"
Doing good
A textile company expands its product range with clothes made from organic cotton.
A pharmaceutical company financially supports an aid organization.
A computer manufacturer provides African schools with free PCs.
A bank provides micro credits in developing countries.
A construction company gives its employees paid time off for the renovation of schools
A global oil and gas company is active in the field of renewable energies.
A toy manufacturer establishes a foundation for maltreated women.