OISHI’s operating margin (operating income before depreciation and amortization as a percentage of revenue) improved to 12.2% in the first half of 2015, compared with an average of 10.5% in 2013 and 2014. Thanks to OISHI's marketing and promotional campaigns, together with a new product launch in the beverage segment. The improved margin was partly from the cost saving benefit of its efficient cold aseptic filling (CAF) production lines. The operating margin in the beverage segment climbed from 10% in 2013 to 15% in 2014, and to 16.7% for the first six months of 2015. However, the margin in the food