Such efforts not only help the environment, but also enhance company recruitment and retention Green Transport examines the role of transport in a green economy and makes a case for ensuring future investment in the sector is increasingly green. It highlights a strategy of avoiding or reducing trips, shifting to more environmentally-friendly modes of transport and improving the efficiency of all modes of transport. It explores the challenges and opportunities posed by shifting to a greener transport system, and examine the various options for conditions that can enable actions and investments for the development.