Around the world, traffic accidents are a major problem to the public health, society and to the
economy. This problem is growing every year and leading to loss of lives and properties. The World Health
Organization (WHO) has declared the year 2004 as the year for accident-free roads to stimulate and
encourage all countries to focus on road safety. Speed, Carelessness and negligence of rules while driving by
the students within the University campus are cause for accidents. This study has resulted in developing a 2D
cartoon animation for campaigning to reduce accidents. There are two main objectives, the first is to develop
2D animation with high quality and the second is to study the attitude and satisfaction of 267 undergraduate
students who are samples for this study. The research tools consist of media expert questionnaire, attitude and
satisfaction questionnaire and 2D animation titled “Safe Driving”. This study results showed that the quality
of 2D animation was of high level, students had positive attitude towards the media and their satisfaction
levels are high.