Don’t focus on yourself too much. The page is a perfect place to toot your own horn, but people who visit the page will be looking for information that supports their own decision-making process in some form or another. Consider the GE Powering About Us While focusing on the brand story and mission, the page highlights energy efficiency statistics that will appeal to consumers.
Read your About Us page from a reader’s point of view. Would you want to invest your hard earned money in the company based on that page? Enrich all of your marketing efforts with a revamped brand story and About Us page this summer.