2. Communication as ritual. This refers to the participation and fellowship involved in the sharing of certain forms of expression. Participation in the performing arts such as dance, theater, and music, either as a performer or as an audience member, involves ritualistic aspects of communication. The content of the message is often less important than the medium and style of expression, informing the audience and strengthening the common bond of group membership. Ritual communication emphasizes the sharing and communal functions of communications, allowing groups to maintain a sense of identity and coherence.