Whether co-creating through NIKEiD, connecting with users on Nike+, or analyzing data to rethink product design, Nike has succeeded in turning a traditional company into a data-driven, customer-centric brand. By continuing to associate itself with the world's top athletes and sports events, helping its customers live healthier and express their personal style-and being wherever they are-Nike is building stronger relationships and long-term engagement that will give it an edge in the Age of You.