Mr. Willy Wonka, the eccentric owner of the greatest chocolate factory in the world, has decided to open the doors of his factory to five lucky children and their parents. In order to choose who will enter the factory, Mr. Wonka devises a plan to hide five golden tickets beneath the wrappers of his famous chocolate bars. The search for the five golden tickets is fast and furious. Augustus Gloop, a corpulent child whose only hobby is eating, unwraps the first ticket, for which his town throws him a parade. Veruca Salt, an insufferable brat, receives the next ticket from her father, who had employed his entire factory of peanut shellers to unwrap chocolate bars until they found a ticket. Violet Beauregarde discovers the third ticket while taking a break from setting a world record in gum chewing. The fourth ticket goes to Mike Teavee, who, as his name implies, cares only about television.