A surge of innovation is already pointing at ways in which the Internet can, for the first time, enable better brain health care for everyone with a brain and Internet access. It will soon be simple for an individual to conduct an at-home assessment that will provide a baseline for their cognitive health, which is key given the growing interest from the public in being more proactive with their overall health and wellness in general and, specifically, how to improve brainpower. More baby boomers are recognizing the brain’s status as their most important asset and the need for “brain fitness” in order to lead a productive life.