these guys took their name after a friend of their's who killed himself, the music video shows how not many people are aware of a family member or friend who is probably having huge depression issues! It's nothing to do with the kid being spoiled, and I think it's obvious from the start when he tries to say hi to his mom and she just completely ignores him! Personally this music is so much better than all the shit that goes around the media nowadays; Pitbull, Chris Brown, Bieber, drake etc, a lot of artists like them always have lyrics saying, "I'm the shit, I rule this world, they call me a king, but I consider myself a god" , on top of that a lot of these artists can't actually sing, so they auto-tune their voices instead of trying to improve them! Oh and for the record, not every metal band talks about suicidal shit okay? So don't express an opinion unless you've heard many metal bands, cos otherwise you're just saying completely invalid statements