Dumping must be distinguished from simple practices of low-price sales resulting from lower costs or greater productivity. The key criterion in this respect is not, in fact, the relationship between the price of the exported product and that on the market of the country of import, but the relationship between the price of the exported product and its normal value. A product is therefore considered to be dumped if its export price to the European Union (EU) is less than the comparable price for a like product established in the ordinary course of trade within the exporting country.