decided to learn directly from the experience of board members, senior executives, IT professionals and
business owners about how they manage strategic IT demand in their organizations.
The research was carried out taking into account the case study protocol [16]. We used a combination of
different data collection methods and techniques, primarily surveying, supported by other media, such as
telephone interviews, email, social networks and the web. The survey included a series of questions exploring
the reality of strategic IT demand management.