Other Strategies
STP: The target segment we set as a mass segment and mass promotion. For the target we need the customer come with a family, work college or friend to get a good taste of product and involve with their special occasionally day. Branding: We building the brand by provide the highest quality of beverage service and promise the faster service. And we training all franchisees to aware with their staff to ensure they provide a highest quality of product to the customer. Customer Relationship Management: We have to send a newsletter to our customers both by mail and E-mail. We think customers will receive our messages, they know what we did and our promotion and activities. Also we give vouchers for their occasionally day. The commend cards is our way to under stand our customers we drop it in every seat.