Internal marketing channel : In-store marketing material should be implemented in every store to market in-store customer about online delivery channel now available for them.
Attractive and Exclusive promotion : Free delivery is the strongest promotion also exclusive deal for online customer should be considered. Furthermore, exclusive co-marketing and PR campaign between foodpanda and the restaurants are the effective strategy to engage and acquire new / existing customers.
Example : Free delivery for all popular menu category, 50% off for selected popular menu item.
Order button : Facebook button and Order Now button should be installed in all facebook official page and website page for every restaurant. This will guarantee a number of visibility of online delivery option for a target group.