6. BECOMING A SUSTAINABLE COMPANY
So sometimes the objectives of various stakeholders don’t match even if they are most often all very legitimate. Like any global business, the adidas Group must manage wide-ranging commercial and competitive pressure to deliver increased financial returns and growth. We are committed to finding the right balance between shareholder interests and the needs and concerns of our employees, the workers in our suppliers’ factories as well as the environment, or, in short, to becoming a sustainable company. We report publicly on the steps we take to have a more positive impact on society and the planet.