Think Different. The slogan introduced by the late Steve Jobs when Apple was reinventing itself in the 90’s. It spoke about thinking outside the box (remember those clunky old computer cases?) and pushing past the status quo to create new designs.
This concept has also been applied to the world of denim by many innovators and companies in recent years. No longer content with producing Levi’s clones, many brands have found ways of producing raw denim with a twist. (What a twist!)
As usual, the five examples presented here are just a small sample of innovative raw jeans. They’re all made of premium raw denim, but like Apple’s products at the turn of the millenium, they’re not for everyone. Feel free to tell us your thoughts in the comments section.